News & Events

From Ginseng White Coffee and Malay Tea Latte to Frozen Spring Rolls and Vegetarian Entrees, Get a Taste of Malaysia's Best Flavors

June 23, 2010, New York - Malaysia Kitchen for the World, a campaign launched by the Malaysian External Trade Corporation (MATRADE) to promote Malaysian food and restaurants in the U.S., will join the Malaysian Pavilion at the 56th annual NASFT Summer Fancy Food Show at New York's Jacob K. Javits Center from June 27 to June 29, 2023 as it introduces some of the best Malaysian food products. The Malaysian Pavilion will offer an array of products that reflect Malaysia's cultural and culinary diversity, a fascinating blend of Malay, Chinese and Indian food traditions.

"We're delighted to be back at the Fancy Food Show this year," said Trade Commissioner Wan Latiff. "This is a wonderful opportunity to showcase the richness and diversity of Malaysian foods and ingredients and continue our mission to introduce Malaysia's high-quality products and cuisine to the American public."

The Malaysian Pavilion (#4162) at the Summer Fancy Food Show will host a variety of specialty food companies featuring an array of unique food products, from exotic coffees and teas to steam buns, frozen spring rolls and enticing vegetarian entrees. One of Malaysia's iconic dishes, chicken satay, will be spotlighted in a series of free tastings throughout the three days of the show. Show attendees will also be able to sample the variety of Malaysian food products being exhibited.

Malaysian Exhibitors (Booth #4162)

Gin Seng Industrial (M) SDN BHD: Ipoh White Coffee, Durian White Coffee, Ginseng White Coffee

FFS Marketing (M) SDN BHD: Frozen Corn Kernel, Crispy Magic Corn Chips

P.A. Food SDN BHD: Asian pancake, Oriental buns, Steam Buns

Warisan Asal SDN BHD: Malay Tea Latte, Herbal Healing Tea, Malay Traditional Tid Bits

Noraini Cookies Worldwide SDN BHD: Assorted cookies

Foodvest Industries (M) SDN BHD: Pudding, jelly, dessert

Axis Innovation SDN BHD: Prawns rolls, seafood wantons, spring rolls

Fundamental Gains SDN BHD: Frozen vegetarian food

Megafoam Containers Enterprise SDN BHD: Food packaging products (plastic, paper and foam)