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Catch the Malaysia Kitchen Food Truck
October 11 - November 19 in Manhattan and Queens, NY
Local Restaurants Offer Free Samples of Delicious Malaysian Street Food
Weekdays from 11:00 am - 3:00 pm
Grand Launch Event at Bryant Park, October 12
October 4, 2010, New York - In an effort to drive consumers to experience the exotic flavors of Malaysian cuisine, Malaysia Kitchen for the World will host a food truck offering free samples of delicious food from local Malaysian restaurants. From October 11 to November 6 in Manhattan and from November 8 to 19 in Queens, the Malaysia Kitchen Food Truck will offer free portions of Malaysian delicacies weekdays from 11:00 am - 3:00 pm.
Stationed at different, high-traffic locations in Manhattan and Queens, the Malaysia Kitchen Food Truck will feature food from restaurants such as Café Asean, Penang (Upper West Side), Laut, Nyonya (Chinatown), Fatty Crab, and New Malaysia from Manhattan, Bentara from New Haven, Connecticut, and Malay Restaurant Inc. (Restorant Malaysia) from Queens.
On Tuesday, October 12, the Malaysia Kitchen Food Truck will officially launch at Bryant Park (40th St. between 5th and 6th Aves). On that day, sampling will commence at 7:00 am with Malaysian breakfast dishes and continue with lunch offerings at 11:00 am. Samples available while supplies last. Chef Zak Pelaccio from Fatty Crab and Fatty ‘Cue restaurants in New York, and Chef Hasni Ghazali from Bentara restaurant in New Haven, will be on hand Tuesday morning to discuss their culinary contributions to the truck. In addition, Chef Ghazali will demonstrate his dramatic cooking technique for Roti Jala, the signature Malaysian flat bread. Bentara will provide samples for the Malaysia Kitchen Food Truck November 5 and 6 to complement the "Eat| Drink| Explore Malaysia Kitchen" celebration at Vanderbilt Hall in Grand Central Terminal.
A schedule of truck sampling locations, dates, restaurants and dishes will appear on the Malaysia Kitchen for the World web site (www.MalaysiaKitchenNYC.com) on October 11. Updates will also be available via Twitter by following @malaysiakitchn.
"We're delighted to give New Yorkers the opportunity to sample the flavors of Malaysia by bringing our food directly to them," said Wan Latiff, MATRADE Commissioner. "We think the truck will be an effective and fun way to promote Malaysian cuisine and entice consumers to visit their local Malaysian restaurants."
At the truck, consumers can enjoy a free sample of some Malaysian signature dishes ranging from Beef Rendang, a dry beef curry, to Chicken Satay, chicken meat on skewers served with a tasty peanut sauce, and Nasi Lemak, a coconut rice dish traditionally served with chicken curry and spicy chili sauce called Sambal. Menus from restaurants sampling food on the truck as well as a restaurant guide of local Malaysian restaurants and restaurants serving Malaysian dishes will be available for patrons.